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商品編號： 9-809-014 出版日期： 2008/07/15 作者姓名： Applegate, Lynda M. 商品類別： Entrepreneurship 商品規格： 12p 再版日期： 2019/07/16 地域： United States 產業： Retail trade 個案年度： 1995 - 2001
商品敘述：
Enables a thorough analysis of the Amazon.com business model and its evolution from 1994 to 2001. The case ends with the company poised on the brink of bankruptcy, and enables discussion of how to turnaround the company and leverage proprietary assets.
涵蓋領域：
Software development and engineering;Bankruptcy;Business history;Business models;Capital structure;Global marketing;Entrepreneurs and founders;Strategy execution;Incubators;Internet;Digital marketing;Leadership;Organizational change;Organizational restructuring
相關資料：
, (9-809-081), 27p, by Lynda M. Applegate
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